AI can generate web copy in seconds. It is less reliable at judging whether that copy is easy to scan, useful to the reader or suited to the page where it will appear.
This practical webinar looks at the editor’s role in improving both AI-assisted and human-written web content. It covers structure, headings, links, calls to action, accessibility and audience focus, along with common problems such as repetition, vague claims, generic phrasing and copy written for search rather than people.
Through examples and editing exercises, attendees will learn how to spot weak web content and make it clearer, easier to navigate and more useful. The session will also examine where AI can support the editing process and where human judgment is still needed.
Designed for editors working on websites, digital publications, and organizational content, the webinar provides a practical framework for everyday web editing.
Natasha Netschay Davies is the founder and principal of Moonraker PR, a communications and content marketing agency that helps organizations explain complex ideas, strengthen their public presence and connect with the people they need to reach. Through Moonraker PR, Natasha works with businesses and public-sector organizations on communications strategy, brand positioning, thought leadership, social media, website content and long-form editorial projects. Her work spans construction, manufacturing, telecommunications, hospitality, tourism and local government. Natasha is also an instructor at Simon Fraser University, where she teaches editing and writing for the web, public relations, reputation and crisis communication, and the practical use of AI in communications. Her work is grounded in strong editorial judgment, audience needs, accuracy and clear structure. She is particularly interested in the areas where human editors continue to add the most value: understanding context, identifying weak claims, improving accessibility and making content more useful for real readers.