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Featured Recordings

Be More Visible Online: Intermediate SEO for Editors and their Clients
Presenter: Julie Kay-Wallace

You’ve got a grasp on keywords, metadata, and web crawlers. Your content is solid. But how can you make sure you’re grabbing your audience’s attention?

Rédaction optimale pour le web et les réseaux sociaux
Presenter: Éric Lamirande

Vous développerez durant ce webinaire des compétences spécifiques pour optimiser la rédaction des textes pour votre site Web, votre blogue ou vos réseaux sociaux. Le but : produire des textes avec du contenu de qualité, persuasif, efficient et efficace. Nous tiendrons compte des différents enjeux liés au contexte de publication sur…

Niching Down: How Specializing Can Boost Your Business
Presenter: Brenna Bailey-Davies and Erin Servais

Here’s the question that will change the trajectory of your career: Should you be a generalist or a specialist? Being a specialist and “niching down” means selecting an area to focus your editing practice, rather than being a generalist and taking any project that comes your way. It may feel…

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