Niching Down: How Specializing Can Boost Your Business

Presenter:   Brenna Bailey-Davies and Erin Servais

Length:   1 hour

Language:   English

Level:   Introductory

Type:   Informational

Member price:   $42

Non-member price:   $70

Here’s the question that will change the trajectory of your career: Should you be a generalist or a specialist? Being a specialist and “niching down” means selecting an area to focus your editing practice, rather than being a generalist and taking any project that comes your way. It may feel counterintuitive, but niching down can help you get more clients, make more money, and build a bigger and better reputation as an expert and thought leader.

In this presentation, we’ll cover: 

– Why niching down is a wise business choice

– How niching down will transform your editing practice

– How to pick your niche

– How to communicate your niche through your business name, brand colours, and marketing

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