From Digital to Dollars with Social Media Marketing

Presenter:   Christine LeBlanc and Virginia St-Denis

Length:   2 x 1 hour sessions

Language:   English

Level:   Introductory

Type:   Informational

Member price:   $84

Non-member price:   $140

Make the most of your time and effort on social media by optimizing your online presence across platforms. Use social media as one component of your marketing efforts to gain more and better clients for your editing business. Learn fundamentals, such as market research and content marketing. This session will also provide an overview of tools to monitor and track the value of your social media activity.



Instructor headshots.

Christine LeBlanc started Dossier Communications in 2005 and specializes in integrated marketing strategies for non-profit groups. She has a degree in journalism and a professional certificate in marketing. Christine was co-chair of the 2012 Editors Canada Conference, which broke attendance records.

Twitter: @DossierCom

Virginia St-Denis recently started her freelance business after more than 25 years working in publishing—writing, editing, photographing, desktop publishing and managing newspapers, magazines, newsletters, journals and websites. She has a journalism diploma and a social media certificate.

Twitter: @VStDenisPublish

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