Marketing Your Freelance Business like the Boss You Are
Marketing is vital to building and maintaining a business, but many freelancers don’t know where to start, what strategies are most effective, and how to avoid sounding salesy. In this webinar, we’ll discuss effective strategies for finding and connecting with your ideal clients. We’ll also discuss techniques for positioning yourself as the best choice so […]
Quantifying Your Editing Impact: Metrics to Share with Clients
In The Subversive Copyeditor, Carol Fisher Saller outlines three principles that she believes are crucial to developing a good relationship with an author: carefulness, transparency and flexibility. Carefulness has to do with adhering to the “first do no harm” principle—that is, not implementing changes that are incorrect, or that overstep your knowledge, or that you can’t […]
Persuasion Wins: Creating a Persuasive Website for Your Freelance Business
Clients hire editors they trust. So how do you build trust in the online world? Start by adding persuasion to your website. In this webinar, you’ll learn 5 easy-to-apply steps for adding persuasion to your editing website.
Sharing Your Editing Knowledge: How to Teach and Train Students and Clients
Sharing your editing skills with other adult learners can be rewarding and even a creative exercise as you plan how to organize and deliver your material. Yet it can also be intimidating, especially without a plan for how to convey your material in a way that's engaging and outcomes driven.
Digital Marketing Primer
To grow your editing business, you’re going to need more clients. Good marketing will help make you visible to potential clients and create interest in your services—and digital marketing was made for solopreneurs like you. In this session, you’ll learn to craft a solid marketing campaign for your editing business that minimizes time and cost without sacrificing results.
One-Hour Marketing Plan
Is marketing something you “should” do but dread? Don’t know where to start? Learn how to break down the steps and build a simple, useful plan that can help you grow your business, expand your network and keep you on track. Remember, showing up doesn’t mean you’re showing off. We’ll refine your elevator pitch, explain […]
Showcasing Your Skills and Accomplishments in an Online Portfolio
This webinar series will draw on examples of editors’ online portfolios to help you determine what kind of portfolio you want to build, what content you might include in you portfolio, and whether and how to integrate a portfolio with your existing website.
Edit Your Résumé for In-House Work
Looking for ways to standout when applying to in-house positions? Why not start with one of your most important assets: your résumé! In this free webinar, writer and editor Letitia Henville will share with you how to craft a persuasive and winning résumé that highlights your past work experience, as well as how you can tailor your résumé to the different kinds of publishers.
Anti-Hustle: Marketing Against Greed
Marketing a freelance editing business can be uncomfortable for some of us. Some of the most often recommended strategies can turn off those of us who don’t gravitate towards large networks or who aren’t happy participants in the structures of late capitalism.
From Digital to Dollars with Social Media Marketing
Make the most of your time and effort on social media by optimizing your online presence across platforms. Use social media as one component of your marketing efforts to gain more and better clients for your editing business. Learn fundamentals, such as market research and content marketing. This session will also provide an overview of tools to monitor and track the value of your social media activity.