Topic: Marketing

As professional communicators, we are adept at researching, planning documents and crafting our words to communicate effectively. So why don’t we use these skills when attending events where there will be opportunities to network? Come to this webinar to gain a new perspective on networking, use your skills to make the most out of the […]

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Proofreading for businesses and ad agencies can be a lucrative field for a keen-eyed proofreader. But how does corporate proofreading differ from traditional proofreading? First, although many businesses and ad agencies use experienced writers for marketing materials, they don’t often hire editors or fact-checkers. This means that, if you are a corporate proofreader, you are […]

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Plain language. Readability. Consistency. Clarity. These aren’t just skills that we hone as editors. They’re also skills that are vital to the success of the websites and apps we use every day. But someone has to write and refine all that copy—why can’t it be you? “Content design” is the current buzzword in the tech […]

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Discover a fresh approach to sales that aligns with your values as a freelance editor. This webinar introduces a client-centric mindset that prioritizes long-term relationships and mutual benefit. In this webinar you’ll learn how to do the following: * adopt to a consultative approach * identify ideal clients among prospects *qualify leads * manage your […]

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Content Manager, Heidi Turner, guides editors of all levels through the ins and outs of LinkedIn, and how to best utilize this often-overlooked social media platform to network, engage with the editing community, and grow your freelance editing career. You don’t need to have millions of followers or post dozens of times every day to […]

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Marketing is vital to building and maintaining a business, but many freelancers don’t know where to start, what strategies are most effective, and how to avoid sounding salesy. In this webinar, we’ll discuss effective strategies for finding and connecting with your ideal clients. We’ll also discuss techniques for positioning yourself as the best choice so […]

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In The Subversive Copyeditor, Carol Fisher Saller outlines three principles that she believes are crucial to developing a good relationship with an author: carefulness, transparency and flexibility. Carefulness has to do with adhering to the “first do no harm” principle—that is, not implementing changes that are incorrect, or that overstep your knowledge, or that you can’t […]

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Clients hire editors they trust. So how do you build trust in the online world? Start by adding persuasion to your website. In this webinar, you’ll learn 5 easy-to-apply steps for adding persuasion to your editing website.

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Sharing your editing skills with other adult learners can be rewarding and even a creative exercise as you plan how to organize and deliver your material. Yet it can also be intimidating, especially without a plan for how to convey your material in a way that's engaging and outcomes driven.

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To grow your editing business, you’re going to need more clients. Good marketing will help make you visible to potential clients and create interest in your services—and digital marketing was made for solopreneurs like you. In this session, you’ll learn to craft a solid marketing campaign for your editing business that minimizes time and cost without sacrificing results.

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Is marketing something you “should” do but dread? Don’t know where to start? Learn how to break down the steps and build a simple, useful plan that can help you grow your business, expand your network and keep you on track. Remember, showing up doesn’t mean you’re showing off.  We’ll refine your elevator pitch, explain […]

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This webinar series will draw on examples of editors’ online portfolios to help you determine what kind of portfolio you want to build, what content you might include in you portfolio, and whether and how to integrate a portfolio with your existing website.

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Looking for ways to standout when applying to in-house positions? Why not start with one of your most important assets: your résumé! In this free webinar, writer and editor Letitia Henville will share with you how to craft a persuasive and winning résumé that highlights your past work experience, as well as how you can tailor your résumé to the different kinds of publishers.

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You’ve learned all the necessary skills to become an editor and now you’re wondering what’s next. How can you make the move from student to professional?

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Struggling to stay focused with your business? Feeling overwhelmed about everything you need to work on? You need a business plan!

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You’ve got a grasp on keywords, metadata, and web crawlers. Your content is solid. But how can you make sure you’re grabbing your audience’s attention?

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Marketing a freelance editing business can be uncomfortable for some of us. Some of the most often recommended strategies can turn off those of us who don’t gravitate towards large networks or who aren’t happy participants in the structures of late capitalism.

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Make the most of your time and effort on social media by optimizing your online presence across platforms. Use social media as one component of your marketing efforts to gain more and better clients for your editing business. Learn fundamentals, such as market research and content marketing. This session will also provide an overview of tools to monitor and track the value of your social media activity.

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