Marketing Your Freelance Business like the Boss You Are
Marketing is vital to building and maintaining a business, but many freelancers don’t know where to start, what strategies are most effective, and how to avoid sounding salesy. In this webinar, we’ll discuss effective strategies for finding and connecting with your ideal clients. We’ll also discuss techniques for positioning yourself as the best choice so […]
Good Pageside Manner
Just as doctors improve their results when they have good “bedside manner,” editors improve their results when they have good pageside manner. It’s not enough to be confident in what will improve the manuscript; you also need to communicate it in a way that will help your client understand and happily accept it, or at […]
The Hidden Traps of an Online Platform
The internet is a part of our world now, but there are so many ways that we find ourselves in trouble. It’s time to learn how to build an online platform safely and avoid the various hidden traps. In this session, we will: assess physical and internet security and how activities online could be adversely […]
Quantifying Your Editing Impact: Metrics to Share with Clients
In The Subversive Copyeditor, Carol Fisher Saller outlines three principles that she believes are crucial to developing a good relationship with an author: carefulness, transparency and flexibility. Carefulness has to do with adhering to the “first do no harm” principle—that is, not implementing changes that are incorrect, or that overstep your knowledge, or that you can’t […]
Masterclass on Grant Writing and Editing
An overview and introduction through the intricacies of a grant application from inception to completion. This webinar will cover how to find grants that work for specific individuals and organizations, how to edit for clarity and concise ideas, tips to ensure that your application stands out and how to align with various strategic initiatives to […]
Working with Other Editors: What, Why and How
In this webinar, Letitia and Katherine will present several ways editors can work together with an anti-hustle approach for mutual benefit. In the first half of the webinar, Letitia will discuss networking, volunteering and community-building, describing how editors can build their income by building their reputation among colleagues as well as potential clients. She will […]
Persuasion Wins: Creating a Persuasive Website for Your Freelance Business
Clients hire editors they trust. So how do you build trust in the online world? Start by adding persuasion to your website. In this webinar, you’ll learn 5 easy-to-apply steps for adding persuasion to your editing website.
Sharing Your Editing Knowledge: How to Teach and Train Students and Clients
Sharing your editing skills with other adult learners can be rewarding and even a creative exercise as you plan how to organize and deliver your material. Yet it can also be intimidating, especially without a plan for how to convey your material in a way that's engaging and outcomes driven.
Digital Marketing Primer
To grow your editing business, you’re going to need more clients. Good marketing will help make you visible to potential clients and create interest in your services—and digital marketing was made for solopreneurs like you. In this session, you’ll learn to craft a solid marketing campaign for your editing business that minimizes time and cost without sacrificing results.
10 Strategies for Growing Your Editing Business
You’ve successfully launched your editing business: you have a few clients, have a handle on business administration, and even market. You’ve got some experience. How can you get to the next level? How can you grow your business to meet your income or other business goals?
Introduction to Project Management and Time Tracking for Freelancers
This webinar will introduce some basic project management principles that will help freelancer editors to develop more accurate timeline estimates for their projects, track their progress on current projects, and manage multiple simultaneous projects. The session will also suggest some methods for tracking and visualizing time and earnings that will help attendees to collect meaningful data to proactively develop their freelance business.
One-Hour Marketing Plan
Is marketing something you “should” do but dread? Don’t know where to start? Learn how to break down the steps and build a simple, useful plan that can help you grow your business, expand your network and keep you on track. Remember, showing up doesn’t mean you’re showing off. We’ll refine your elevator pitch, explain […]
Showcasing Your Skills and Accomplishments in an Online Portfolio
This webinar series will draw on examples of editors’ online portfolios to help you determine what kind of portfolio you want to build, what content you might include in you portfolio, and whether and how to integrate a portfolio with your existing website.
Edit Your Résumé for In-House Work
Looking for ways to standout when applying to in-house positions? Why not start with one of your most important assets: your résumé! In this free webinar, writer and editor Letitia Henville will share with you how to craft a persuasive and winning résumé that highlights your past work experience, as well as how you can tailor your résumé to the different kinds of publishers.
How to Get Organized and Stay Productive When You Are Your Own Boss
Freelance editors face unique challenges: you essentially have two jobs with editing projects for clients and with running your business. In this session, you’ll learn how to manage your time and energy effectively when you are your own boss and you work from home... plus how to stay disciplined and improve productivity, without the burnout and overwhelm.
Get Into a Long-Term Relationship With Your Clients!
Learn how to turn one-off or short-term projects into ongoing clients. Marketing your business and negotiating with new clients is time-consuming and stressful. It’s much easier to work with clients who already know you and value the work you do.
To Be More Efficient and Consistent, Build a Better Checklist
Come to this session to learn how using a comprehensive checklist created and updated for a specific communication task can help you differentiate workflows, systems, and activities; spell out style and formatting details, track your progress, document metrics, and give you a sense of completion and peace of mind.
Anti-Hustle: Marketing Against Greed
Marketing a freelance editing business can be uncomfortable for some of us. Some of the most often recommended strategies can turn off those of us who don’t gravitate towards large networks or who aren’t happy participants in the structures of late capitalism.
From Digital to Dollars with Social Media Marketing
Make the most of your time and effort on social media by optimizing your online presence across platforms. Use social media as one component of your marketing efforts to gain more and better clients for your editing business. Learn fundamentals, such as market research and content marketing. This session will also provide an overview of tools to monitor and track the value of your social media activity.