Anti-Hustle: Marketing Against Greed

Presenter:   Letitia Henville

Length:   1 hour

Language:   English

Level:   Introductory

Type:   Instructional

Member price:   $42

Non-member price:   $70

Marketing a freelance editing business can be uncomfortable for some of us. Some of the most often recommended strategies can turn off those of us who don’t gravitate towards large networks or who aren’t happy participants in the structures of late capitalism.

What if your marketing strategy could also come from a place of generosity? Of giving with no expectation of return? Of anti-hustle, of unsales, of give without take? How might such an approach still enable you to pay the rent?

In this one-hour webinar, I’ll share the three-part anti-hustle strategy that I’ve used to double my freelance income in the past 12 months. We’ll discuss how giving away your favourite editing secrets, putting the spotlight on others, and amplifying Editors Canada’s brand can bring you more clients—and enable you to help other editors find clients too.

Craft a marketing plan that is generous, slow, and effective. Don’t hustle: we all rise by lifting others.



Letitia Henville headshot.

Letitia Henville is a freelance academic editor at and the advice columnist behind Ask Dr. Editor, published monthly at

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