Marketing Your Freelance Business like the Boss You Are
Marketing is vital to building and maintaining a business, but many freelancers don’t know where to start, what strategies are most effective, and how to avoid sounding salesy. In this webinar, we’ll discuss effective strategies for finding and connecting with your ideal clients. We’ll also discuss techniques for positioning yourself as the best choice so […]
Good Pageside Manner
Just as doctors improve their results when they have good “bedside manner,” editors improve their results when they have good pageside manner. It’s not enough to be confident in what will improve the manuscript; you also need to communicate it in a way that will help your client understand and happily accept it, or at […]
Ergonomics for Editors
Working as an editor can be incredibly rewarding and also physically and mentally demanding. The science of ergonomics provides answers on how to optimize our workspaces to be more productive, focused and energetic as editors. This two-part webinar series will outline fundamental information and provide instruction on how to assess risks and prevent and manage […]
Persuasion Wins: Creating a Persuasive Website for Your Freelance Business
Clients hire editors they trust. So how do you build trust in the online world? Start by adding persuasion to your website. In this webinar, you’ll learn 5 easy-to-apply steps for adding persuasion to your editing website.
Digital Marketing Primer
To grow your editing business, you’re going to need more clients. Good marketing will help make you visible to potential clients and create interest in your services—and digital marketing was made for solopreneurs like you. In this session, you’ll learn to craft a solid marketing campaign for your editing business that minimizes time and cost without sacrificing results.
Increase Your Profits Using Business Data
With this webinar, you’ll pick your head up and look at three types of data that can help you evaluate the profit of different projects, target your marketing toward more responsive audiences, and discover which of your current clients deserve more love and which should be shown the door.
Strategic Pricing and Persuasive Estimating
Strategic pricing of your editing or writing services isn’t just a matter of throwing out a number and praying a client says yes—and the real answers to valuation can’t be found through industry websites or rate surveys. You will leave the session with practical, actionable strategies for securing better freelance jobs at higher rates.
Showcasing Your Skills and Accomplishments in an Online Portfolio
This webinar series will draw on examples of editors’ online portfolios to help you determine what kind of portfolio you want to build, what content you might include in you portfolio, and whether and how to integrate a portfolio with your existing website.
Edit Your Résumé for In-House Work
Looking for ways to standout when applying to in-house positions? Why not start with one of your most important assets: your résumé! In this free webinar, writer and editor Letitia Henville will share with you how to craft a persuasive and winning résumé that highlights your past work experience, as well as how you can tailor your résumé to the different kinds of publishers.