Business Skills Archives - Page 2 of 2 - Editors Canada Webinars

Get Into a Long-Term Relationship With Your Clients!

Presenter: Michelle Waitzman

Language: English

Number of sessions: 1

Topics: Business Skills , Freelancing

Level: All levels

Learn how to turn one-off or short-term projects into ongoing clients. Marketing your business and negotiating with new clients is time-consuming and stressful. It’s much easier to work with clients who already know you and value the work you do.

Be More Visible Online: Intermediate SEO for Editors and their Clients

Presenter: Julie Kay-Wallace

Language: English

Number of sessions: 1

Topics: Business Skills , Marketing

Level: Intermediate

You’ve got a grasp on keywords, metadata, and web crawlers. Your content is solid. But how can you make sure you’re grabbing your audience’s attention?

To Be More Efficient and Consistent, Build a Better Checklist

Presenter: Kelly Schrank

Language: English

Number of sessions: 1

Topics: Topics: Business Skills , Freelancing

Level: Intermediate

Tags: checklists, time management, workflow

Come to this session to learn how using a comprehensive checklist created and updated for a specific communication task can help you differentiate workflows, systems, and activities; spell out style and formatting details, track your progress, document metrics, and give you a sense of completion and peace of mind.

Anti-Hustle: Marketing Against Greed

Presenter: Letitia Henville

Language: English

Number of sessions: 1

Topics: Topics: Business Skills , Marketing

Level: Introductory

Tags: anti-hustle, freelance business, marketing

Marketing a freelance editing business can be uncomfortable for some of us. Some of the most often recommended strategies can turn off those of us who don’t gravitate towards large networks or who aren’t happy participants in the structures of late capitalism.

From Digital to Dollars with Social Media Marketing

Presenter: Christine LeBlanc and Virginia St-Denis

Language: English

Number of sessions: 2

Topics: Business Skills , Marketing

Level: Introductory

Make the most of your time and effort on social media by optimizing your online presence across platforms. Use social media as one component of your marketing efforts to gain more and better clients for your editing business. Learn fundamentals, such as market research and content marketing. This session will also provide an overview of tools to monitor and track the value of your social media activity.